How to Build a Positive Online Reputation

Many businesses do have online or offline advertisements. But these advertisements you send out do not affect your web presence. Your online reputation is made up of everything online, including things like unsolicited reviews, website comments, complaint forum entries, “best of” and “worst of” lists, blog posts mentioning your business, social media comments, and photos tagged with your company name.

Building a positive online reputation for your small business is vital to your local success and future revenue. While this may sound like a lot of work, a business should look at concentrating on just a few impactful activities to start.

Monitor Your Online Reputation

Monitoring your online reputation today is not an option – It is a necessity. You can outsource your reputation management or do it yourself, but you need to know what Customer Joe sees online and go to work fast on handling any negative information. With so many options for services and products, there is just no reason for a customer to trust you or chose your business if there is negative information showing up online about your business.

Get More Positive Reviews and Handle Negative Reviews

Online reviews are huge as they not only show up in many places online and rank high in internet search results but more importantly, consumers trust these more than any web content or advertisement you could create and disseminate.
Think of how many times you have seen a one-star review and decided not to purchase from that company. You must incorporate a system for soliciting, monitoring, and responding to online reviews.

Get on Social Media

Keep it simple and select just two or three social networks to focus on to avoid being overwhelmed. The key is to find which platforms your prospective customers and audience prefer and establish profiles on those sites. Claim your company name, completely fill in your profile, and get a great photo to start to establish yourself. Please do this for your Google My Business profile.

Using social media for reputation marketing is an activity that can greatly enhance your online reputation, but it can become time-consuming. First things first, establish your company’s presence and as you learn the ins and outs of your preferred networks. Starting a manageable social media marketing campaign for each network.

Leveraging Your Online Reputation

You’ve put blood, sweat, and tears (or at least a considerable amount of time and money) into your business. Don’t jeopardize all you’ve invested by neglecting to build and maintain a positive online presence.